Why we named a new First-Layer brand "Wair"


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The name "Wair" is intended to convey a sense of lightness or airiness, the ultimate feelings you get from a piece of clothing should be like "wearing the air".

At the same time, wair is also wear has the same pronunciation. This shows our determination and confidence to be a next-generation clothing brand.

Starting a clothing brand can be a challenging but rewarding endeavor. It typically involves identifying a market niche, developing a product line, designing and sourcing materials and production, building a brand identity, marketing and promoting the products, and managing the business.

There are many factors to consider and steps to take in order to successfully launch and grow a clothing brand. It can be helpful to conduct market research, seek advice from industry professionals, and establish a strong business plan to guide the development of the brand.


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