Arry Finch

Wair Living is an innovative underwear brand.

Key Qualifications & Responsibilities

  • Lead product definition, launch, and long-term vision for initiatives across audiences of the marketplace, enabling the brand to reach consumers globally by developing locally relevant strategies. Entrusted by Senior Executives with leadership responsibility on high-impact, high visibility projects.
  
 
There's nothing quite like a new pair of underwear. The feeling of fresh, clean fabric against your skin is unbeatable. But what if your underwear could do more than just feel good? What if it could also help improve your health? That's the thinking behind innovative new styles of underwear that are designed to provide health benefits.

One type of innovative underwear is made with special fabrics that help to wick away sweat and keep you cool and dry. This can be especially helpful for people who are susceptible to chafing or who suffer from conditions like athletes foot. Others types of innovative underwear feature built-in support for your back or other areas of the body. This can help to alleviate pain and improve posture. With so many options available, there's sure to be the Super Soft Boxer Brief that's perfect for you.

Wair Living is a startup that makes innovative underwear. Our products are made of bamboo fiber and are designed to keep you cool and dry all day long.

Wair Living is the world's first underwear made with patented air-flow technology. Keep cool and fresh all day long.

Wair Living is the world's most innovative underwear. Our patented design prevents bacteria and fungus from growing, keeping you cool, dry and comfortable all day long.